Exigence is the circumstance or condition that invites a response; or, in other words, rhetorical discourse is usually responding to some kind of problem. The term exigence comes from the Latin word for "demand." Occasion, Exigency & Kairos are three interrelated rhetorical concepts that are associated with time, place, and setting. Audience is Dorothy convincing herself there is no place like home. Importance to Rhetoric - Exigence. A rhetorical situation arises from a given context or exigence. Only 1 & 2 are correct. In every rhetorical situation, there will be at least one controlling exigence which functions as the organizing principle; it specifies the audience to be addressed and the changed to be effected. Tags: Question 2. You can begin to understand a pieces exigence by asking, What is this rhetoric responding to? What might have happened to make the rhetor (the person who creates the rhetoric) respond in this way? Audience. Subject. Audience: those whom the argument is intended to persuade. To use rhetoric, it is essential to have "context of situation" and language is developed through the rhetorical situation (Bitzer 4). The rhetorical situation always places three specific elements into a relationship with each other. In an article called The Rhetorical Situation, Lloyd Bitzer argues that there are three parts to understanding the context of a rhetorical moment: exigence, audience and constraints. THE RHETORICAL SITUATION PAPER